Research
We work out which companies should be buying from you and what changed inside them recently. Every claim keeps its source and its date.
Research-first outbound, run with your team
Outbound that reads like someone thought about you.
Because someone did. We research each company before a word gets written, and nothing goes out that could have been sent to anyone else. Your people take the conversation.
conduit · account record
Accounts in playHuman review on · auto-send off
Sources attached3 minimum
Signal age60 days max
Sent without a personNone
| Account | What changed | Source | State | Age |
|---|---|---|---|---|
| Mid-market logistics platform | New VP Revenue, 11 days in post | Company newsroom | Researched | 2d |
| Specialist insurance broker | Third hire on the same claims team | Careers page | Drafted | 2d |
| Regional facilities group | Second depot opening announced | Local press | Held, claim unsourced | 3d |
| B2B payments vendor | Pricing page rebuilt around usage | First-party site | Awaiting your press | 4d |
| Industrial software reseller | Partner status changed at vendor | Vendor directory | Researched | 5d |
What that actually takes.
Six jobs, run as one. You can see the reasoning behind every company we bring you and every message we would send.
Build
The finding becomes something useful for that one company. A lead list, a teardown, work they would have paid for.
Run
We run the outreach with your team, under your name. Drafting, review and follow-up sit in one queue you can inspect.
The hold
When the research turns up nothing real, the message waits. Thin research makes a shorter message, never an invented one.
The record
Sources, signals, decisions and replies stay attached to the company. The next campaign starts from what you already know.
The boundary
We stop where selling starts. Your people take the meeting, hold the relationship and close the work.
What has to be true before a message exists.
These are operating floors, not results. They decide whether a message is allowed to leave at all.
3Sources minimum
No account reaches copy on a single source.
60Days maximum
A signal older than this is history, not a reason to write.
0Messages sent unread
A person reads every message before it leaves.
1Person presses send
Yours. Auto-send stays off unless you turn it on.
A person reads everything before it leaves.
Every draft passes the same review, and you hold the last switch.
- Every claim carries its source
Primary evidence, dated and attached. A claim without one holds the draft.
- No invented specifics
Where the research is thin, the message says less. It never fills the gap.
- No named customers as proof
Real anonymised numbers only. We never trade on other people's logos.
- The work is yours
What we build for an account stays with you, reply or no reply.
Controls
Auto-sendOff by default
Human review before sendAlways on
Source pin requiredBlocks unsourced claims
Suppression checkRuns before every batch
Draft held
Regional facilities group. The depot claim has no dated source, so the message waits until it does.
Questions people ask first.
If yours is not here, ask it in one line and you will get one back.
Who does the selling?
Your people. We build the front of the pipeline and run the outreach with them. The meeting, the relationship and the close stay yours.
Whose name is on the messages?
Yours. We write and run it with your team, sending from your people, not from an agency address nobody recognises.
How is this different from a list and a sequence?
A list tells you who exists. We work out who should be buying, what changed inside them and what would be worth their time, then build something useful before asking for anything.
What if the research turns up nothing?
Then the company waits. Thin research produces a shorter message or none at all. Inventing a specific is the one thing we will not do.
How do we start?
Name one company you want to be in front of. You get what we found and the message we would send them, before you pay for anything.
Pick a company. See what we would send them.
Tell us who you sell to and we choose one. You get what we found and the message we would put in front of them, before you pay for anything.