Proof-led outbound for founder-led B2B
Everyone can send a thousand templates. We build something real for one prospect. Then you press send.
You sell to named, high-value accounts, and every deal still routes through you. A template cannot carry that sale. So we do the research first and build each target a proof asset that could only have been written for them. The first thing they see is evidence you understand their business.
The swappable message. Your best accounts delete it on sight.
Take the outbound your best-fit accounts receive and swap their company name out. The message reads exactly the same. It proves nothing, so they ignore it, and the accounts most worth winning are the ones a template insults most.
It is not that outbound stopped working. Swappable outbound never worked for a nuanced, high-value sale. Real per-account research was never affordable at scale, so nobody did it for the accounts that mattered. That changed.
One gets deleted. The other gets a reply.
Same prospect, two messages. Flowdesk wants to win Northwind: one of these took thirty seconds to send, the other took an afternoon to build.
What everyone sends
What we build for them
Built for Flowdesk (example)
Northwind opened depots in Leeds and Bristol this quarter, and they’re hiring across ops.
Capacity gets tight fast at that pace. So we took their public shipment volumes and built a forecast of which depot fills up first, and when.
A live page they can open and use, built that afternoon.
Built for one company. That is the whole point.
The effort you’d put into your one dream account, applied to every account worth winning.
How it runs
We build it.
You press send.
We research the account and build the asset. You approve every one. Nothing goes out on autopilot.
For Northwind Logistics
Where you’ll hit capacity first.
Bristol depot, week 7. Built from public data.
Built for founder-led B2B.
This works when you can name the two or three companies you most want to win, and the founder is still the one opening doors. The sale is too nuanced for a junior SDR or a template, and one closed customer is worth real money to you.
If that is you, the maths works. If it is not, we will say so on the call.
No logos. No case studies. Just the work.
Other agencies open with a wall of client logos. We will show you something better: a real asset, built for one of your real prospects, before you pay anything.
Logos tell you who else paid. The work tells you whether it is any good.
Plain questions, plain answers.
What does Conduit actually do?
Conduit is a service business that runs cold outbound for founder-led B2B companies. For each account you want to win, we research the company properly and build a real asset, a first touch keyed to one of their named targets and a dated trigger. You approve it, then you send it.
How is this different from an outbound agency or an AI SDR tool?
Agencies and tools send templates with a personalised first line on top. We build the substance per account and show you the work before you pay anything. There is no software for you to operate, and nothing sends on autopilot.
Who is it for?
Founder-led B2B companies past product-market fit that sell to nameable, high-value accounts. If the founder is still the main channel and a template cannot carry the sale, that is our exact lane.